Monday, 31 December 2012

2012 - A Year of Establishing Ourselves

Tad Web Solutions Ltd started trading on 1st November 2011 so as we hit New Year's Day in 2012 we had only been going for 2 months and very few people had heard of us. Starting up a company in a very competitive market was either brave or foolish but we're still here so maybe I'm a lucky brave fool! The aim for 2012 has been to establish the business whilst making sufficient money to pay the bills. The key to this has been providing what our customers want with a big dollop of good old-fashioned customer service. I think many in our industry forget that whilst we are teccy businesses we are also a service industry and being technically great, which we are, is only half the battle.

January was a little strange with the year starting with an attack on one of servers which took a day or so to sort out but meant the year got of to a dreadful start. But all was fixed and that problem did not rear its ugly head again that year though there were a couple of days when the data centre in Manchester that houses our server had problems meaning a couple of half days off. This year we're looking at options for relocating our servers to the North East with another company looking after the physical management.

February saw us having the services of two French students from the University of Teesside with both working on separate side projects of ours with mixed results. One of our students did a good job, worked hard and was great, even if the side project is not progressing. The other was a bit of a waste of time and resources but we'll put that down to experience.

March saw the start of a more concerted effort to get involved in networking events to get the business known started with the Middlesbrough Breakfast Exchange at La Pharmacie which has developed a few contacts for us over the year. On a personal note the month also saw my son captain Middlesbrough RUFC under-16s in a Yorkshire Cup semi-final victory in a fantastic game of rugby against Otley on a bog of a pitch - the very pitch where the North of England beat the All Blacks. Proud rugby dad recollection number 1.

April saw a very brief return to lecturing as a (paid) favour to a friend who was stuck for someone to deliver some thermodynamics lectures (yes in a previous incarnation I was an engineering lecturer and I have an honours B.Sc. in Physics). Proud rugby dad recollection number 2. The month started with Matty captaining Middlesbrough U-16s in their 4th Yorkshire Cup final in 4 seasons. Unfortunately with 2 England players unavailable they lost to a great York side in a thrilling game but in 4 years of junior rugby, 3 Yorkshire Cups and one runners-up is a great return. Strangely this was my proudest moment as a rugby dad as the way Matty and the whole team conducted themselves after a heartbreaking defeat was exemplary and shows what a great game ruby is off the field as well as on it. A good post match was had with the brilliant folks from York RUFC who were deserved and gracious winners - and we had a fantastic post match party in Picton which was really the end of an era as the team has broken up for a variety of reasons including a big number of players going onto bigger and better things. Some of them really could be stars of the future and I will always look out for them at a much higher level.

May saw us creating a few Wordpress sites as we switched to using this as a CMS for new sites where there was nothing "unusual" required. The beauty of Wordpress is that it is open source, easy to use and so many web agencies know how it works so it has portability unlike a bespoke CMS. Sometimes clients need more than an off-the-shelf package and it is enjoyable creating something from scratch. May also saw the end of my briefly resurrected teaching career as the academic year came to an end. I was offered a permanent contract but that would have made it rather difficult to run the business.

June started with a trip to Strasbourg, pleasure not work, including the 3rd and deciding cricket match in a 10 year series between our old ICI cricket team and the Strasbourg Strollers. With one eye not really working and not having played for a number of years, I opened the batting with little hope. Unfortunately we lost and modesty prevents me from saying who top scored in the match (ahem!) but a great game and fantastic hospitality by our hosts saw us finishing the game fielding in the rain rather drunk whilst being filmed by local French TV. June also saw the departure of our French interns.

July saw us meeting with people from Redcar & Cleveland Council to begin discussions about moving to the Palace Hub when it is completed. We also had Cameron from Macmillan College in for a week's work experience and he was great, we will be happy to have other school students in next year on the same basis. The month also saw our first contact with Russ and Craig from BNI which has led us to join as part of the core group for Redcar and East Cleveland and we believe this will play a big role in the growth of the business.

August would normally include a holiday but as my wife had recently changed jobs she didn't have any holidays due, so a couple of cheeky days off were had to match her days off and we did a few walks on the North Yorks Moors and Upper Teesdale. The month also sadly saw the loss of a great bloke, Keith, who I had got to know through my son's rugby and he is still sadly missed by all.

In September we verbally agreed terms for a move to the Palace Hub with a December moving in date. We also got involved with Redcar Council's scheme for 'critical friend' support between creative industries in the area where we got paid to help another creative look at their business. It was also the first Bounce event at the Riverside Stadium where regional businesses got together to share the good news about how well the North East economy is doing, to build networks and to help each other. I'm looking forward to the next  one. Proud rugby dad recollection number 3. Matt started playing in the front row for Middlesbrough RUFC Colts (U-19s) when his age group should have been U-17s. Some great moments, particularly when a very young Boro front row tipped their much older and massively bigger opponents over the top of the back row to take a scrum against the head and set up a try. Matt also made the North Yorkshire U-17 squad.

October saw Steve joining us as Web Developer and making a great contribution to the company. The month also saw us pitching at a large law firm for a mobile web contract. The pitch went pretty well but we didn't get the contract, losing out to another company with what was in our opinion a very misleading quote on time-scales. Still we'll stick to our guns of being honest with potential clients even if we lose the occasional contract as a result...

... and honesty pays as we got a contract for a mobile site for the same value anyway.


The penultimate month of the year saw a lot of mobile work as we developed OUCH! and also a mobile version of Future Roofs. This is a growing area of the business and a key area for other businesses to have a mobile web presence. We also did some work for one of our neighbours down the corridor in Wilton Centre, now that does make it easy when you need to have a meeting with your client! November also saw our BNI core group starting to grow and we are expecting a launch around Easter.

And so to December. We attended the Tees Valley Skills event in the concourse of the Riverside in sub-zero temperatures all day, not an enjoyable day. We also delivered a day at a school in Shildon as part of the Get Creative project which was hard work but a good day. We launched our new website and the OUCH site. We got a loan from UK Steel Enterprise - for furniture and equipment when we move, which has been postponed to February as the building is not finished.

Obviously throughout the year we did a lot of work on new and existing websites, graphic design, e-marketing, networking and more. We survived, took on new staff (and another one coming in January) and established ourselves. We made a lot of new friends along the way and continued to work with a lot of long-time friends - to all of you thank you for making it an interesting and enjoyable year.

After a few days off over the festive season I've recharged the batteries, which has been great but now I'm raring to go and feel the need to be working again, so off we go. Tomorrow I'll post on what I thinks will be the key issues in the New Year but in the meantime I hope you all have a great New Year's Eve.


Monday, 24 December 2012

It's Christmas

Yes it is, to quote the words of the great philosopher Noddy Holder.

Had a busy week which has been a little disrupted by socialising but much busier than usual for this time of year - which is a great thing. A large part of the week has been getting the Ouch! website up and running. This is primarily made for smartphones on m.callouch.co.uk with the main domain as a back up.


I'm not totally happy with the design of a few of the mobile pages and we'll redesign those at the start of Jan.

The week also saw a few meetings to sort out funding and training for Peter who should be starting with us as a Social Digital Apprentice and will be working on our social media and e-marketing strategies and who, we believe, will make a big positive impact on our business.

We also had a photographer in from our local newspaper, The Evening Gazette, as we are shortlisted in their Business Accelerator competition which is part of a national competition - so look out for me and Steve gurning into a camera if you live in the Tees Valley.

Last night I was out for a curry with a bunch of ex-colleagues, and good friends, from my days at Longlands College which used to be THE engineering college in the region. Great night with great people and something we don't do often enough.

I'm off now to do my husbandly duties and visit the in-laws, lucky me.

Have a great Xmas dear readers and I may even find time to do a tedious "review of the year" in my next post.

Sunday, 16 December 2012

Really Busy, Really Short Post, Nearly Xmas

Very busy week so a really short post.

Lots of work done, weekend working again, great day with some fantastic young people at Sunnydale Community College in Shildon on Thursday and a great day of corporate hospitality from the Agile Group watching a Boro victory at the Riverside on Saturday.

Another busy week coming up, want to get all the key jobs finished for a few days off over Xmas.

Off now, back next weekend.

Sunday, 9 December 2012

Another Weekend Working

Great to be really busy but I'm really looking forward to a few days off with Mrs E and Matty over Xmas, even if our Xmas day will be 27th Dec as Mrs E is working Xmas Day and Boxing Day, as will many other people in the caring industries. So the Bank Holidays will be work days for me and I'll match up my days off with Mrs E and really enjoy those days.

So another quick review of what we've been up to. Last week amidst the usually stuff of adding to websites, new websites, SEO, etc. there were a few extra things.

We launched the new design of our own site - still a few tweaks to do but it's somewhere near. There's always something that could be improved but it's OK at the moment and we'll update it with some new icon sets and content over the coming weeks. A big thanks to Steve who has done this whilst I've been on with other projects.

Tuesday saw me "do my bit" for the Redcar & Cleveland Council website being videoed for the Hub section of their website, It was done by Vicky who I used to teach BTEC Engineering to around 25 years ago - small world.

Thursday we had a stand at the Tees Valley Skills event -- unfortunately after our experience of sub-zero temperatures all day in the Riverside concourse, this is an event we have no intention of repeating. Very disappointed with the way it was organised, hopefully they will review this and if there is another one it will be better for those involved. It was supposed to continue until 6pm (I'd been there since 07:15 setting up) but the organiser's had no choice but to shut early as we were all voting with our feet and leaving from around 2pm due to losing all feeling in our extremities.

The main thing I've been working on is a mobile website for injury claims. I'm well chuffed with it and hopefully if all is agreed it will launch this week.

Saturday, 1 December 2012

Busy, Busy, Busy and Planning to be Busier

Loads of work done and still to do on an exciting mobile web project we're working on - all will be revealed pre-Xmas but we're really pleased with the way it's going. Steve's been finishing off our own redesign for our main site which we'll launch next week, we've decided to redo some icon sets we use but we'll launch it and make a few tweaks after. The official launch was planned to coincide with our move to the Hub on 10 Dec but as that's now mid-Feb so we'll get it on-line anyway.

Steve's also been doing some work on the site we're setting up for the Tees Valley Skills event at The Riverside on Thurs 6th Dec - we're having a bit of interactivity to allow the young people attending to put a stylish CV on-line. Due to the time each person will have with us, there are limited design options but what we've set up will allow each person to personalise their 4 page mini site with images and text and we'll leave these on-line so they can point prospective employers to them.

I've done a bit as well this week including a number of meetings which potentially could lead to big increases in our work. We've had a provisional meeting to plan a collaborative bid with a couple of other Tees Valley companies for some future prestigious work, early stages yet but exciting stuff. We also had a trip to Tyneside to discuss providing a regular service for a company there, who also have an outpost on Teesside, for creating plug-ins for their web based software packages which are used by some very prestigious clients across the globe - again very early days but we're really excited at the prospect of working with them. Last and by no means least is our participation in the BNI core group for East Cleveland. We got a good number of guests along this week and it seems like there'll be a significant jump in numbers in the next couple of weeks. This means there is a group of great businesses we'll be finding referrals for to help them increase turnover and we know that they'll all be doing the same for us. We believe we'll make a significant difference to small and medium businesses in our area and help grow the local economy - if you'd like to be involved then get in touch.

The last week also saw us make time in a busy week to fit in some express design and print of business cards for Agriplus Ltd of Stokesley who wanted new cards designing for an event they have on today (Sat 1 Dec). We created a few draft designs, tweaked one of them for final design, got it all agreed, printed and delivered to them in a couple of days and they seem happy with the results.


You can't beat old-fashioned quality customer service and we do endeavour to consistently deliver that. In a very competitive market we believe it's one of the things that really does make us "a tad better than the competition".