Sunday, 5 February 2012

New Interns and E-marketing

This week our two new French interns, Matthieu and Guillaume, joined us to work on a couple of side projects we are developing with our partners. Matthieu will be working on aspects of a countryside access project that incorporates a web-based portal and Guillaume will be working on a web-based educational application that will see the prototype application launched whilst he is with us. Both came in on Thursday for their induction and will begin work in earnest next week. We are very happy to have both of them with us and hope their English language skills extend to my Teesside accent!

This week was largely taken up with SEO and e-marketing work for clients to boost sales and market specific aspects of their business. With the sudden cold snap, we launched a firewood logs campaign on Google Adwords for A and B Tree Contractors who are based in Newmarket in Suffolk and deliver firewood to Newmarket, Cambridge, Bury St Edmunds and the surrounding areas. The campaign does not normally run but has been specifically timed to match the cold weather and led to a big increase in sales. Such a targeted campaign is a good way of limiting an Adwords budget and get a good return on investment. We're happy to discuss options with anyone who is interested in using Adwords to boost business - give us a call on 01642 438173.

The big news is, of course, England's Calcutta Cup win - a great defensive performance but still a lot to work on. I'm really looking forward to being in Rome on Saturday to watch Italy v England (which incidentally means the office will be closed Thurs - Sun) and hopeful of another victory. Now what do I do with Matthieu and Guillaume when France beat England?

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